Thursday, September 15, 2011

BE a Force of Beauty - Bare Escentuals new ad campaign

Many of you have heard or seen about Bare Escentuals' new ad campaign, BE a Force of Beauty.  I know plenty of you have mentioned seeing the commercials on TV.  Just in case you haven't, or in case you have but have not seen all the videos, I wanted to give them some props here on my blog.  I love the idea behind this campaign and think these women are truly inspiring, real and down-to-earth.

This is the page on bareescentuals.com about the campaign: BE a Force of Beauty 

This is a great article in the NY Times about the campaign: NY Times - Pretty Isn't Good Enough 

Another article: Can You See Beauty Without Ever Seeing It? 

There are quite a few other articles out there about the campaign. I don't want to overload you with them so on with the videos! 

BE a Force of Beauty

The Blind Casting Call

The Selected Women and their stories:








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1 comment:

  1. Love the new ad campaign! Thanks for the post! x

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